Anna’s background working in Victoria’s tech industry for a variety of startups cultivated management, marketing, multi-platform communication, and strong organizational skills that she has enjoyed putting to use since joining Northstar in 2020.
During her time as the Marketing Manager at ChatterBlock, she maintained a detailed focus on traffic growth, region expansion, user engagement, social media initiatives, SEO practices, and created custom websites. Anna also created and managed localized content for social media, and blogs while increasing focus on community outreach and building strategic partnerships. She was a leader in developing and implementing ways to track performance of various campaigns to improve processes and reduce inefficiencies.
As the former Venture Associate at Capital Investment Network, Anna organized events that connected the local tech community and international investors, wrote articles for and updated the website frequently, as well as managed the companies email campaigns and communicated company brands through email marketing. She also set up and hosted 10+ successful educational/pitch events connecting newcomers to the industry and strengthening the local investment community while initiating fundraising relationships that have financed the growth of the company and created symbiotic partnerships with organizations like the UVIC Innovation Centre.